We need

The Challenge

With every strong and vital sales team comes the need to manage customer relationships. From electronic Rolodex applications, to custom-built solutions, to customizable packaged solutions. What are the best solutions, based on the needs of the sales team to quickly go from lead to sale?

Overview

Engaged as a part of a global project team, with UX leads assigned to each SCRUM. Participated in global user research efforts, observing over 200 users to collect and analyze user insights. Increased accessibility through responsive and/or adaptive site layouts, taking advantage of front-end frameworks. Successfully collaborated with team members, including engaging in Agile coaching, helping reduce development time and working to ensure user delight.

My Role

User Experience Lead

UX Research, UX Architecture, UX & UI Design

Scope of Work

User Research

Initial scope of user research included content audits and UX expert reviews as well usability and user observation sessions.

UX Prototyping

Creating interactive prototypes used as working models to drive rapid iteration and emotional engagement by enabling users to show how a product will help them achieve their goals.

UI Design

Designing the optimal user interface design, based on research findings and focused on branding, layout and ensuring each page visually facilitates optimal path. Goals included: Redesigning search interactions, Improving site navigation, Delivering a mobile version.

Technical Collaboration

Actively engaging in product development and implementation such that any design guidelines are adequately modified as necessary, while maintaining the intended experience.