About

Designer. Systems thinker. Maker.

My career has never been only about screens. I work at the intersection of product, experience, systems, and strategy—finding structure in complicated problems and turning that structure into something people can understand and use.

I’ve spent more than 15 years designing enterprise and B2B experiences, from regulated workflows and self-service platforms to field-facing devices used in real operating environments. I stay close to the work: framing ambiguous problems, conducting research, shaping strategy, prototyping, testing, and carrying decisions through detailed design and delivery.

The through-line extends beyond software. Physical making, visual storytelling, teaching, and creative leadership have trained me to think in constraints, systems, materials, sequence, and audience. Whether the output is a product interface, a service model, a workshop, or a physical artifact, I’m interested in the same question: what is the organizing principle that makes the whole thing make sense?

A multidisciplinary practice

Different mediums. The same design muscles.

Product & systems

Complex workflows, platform thinking, information structure, interaction design, research, and cross-functional decision-making.

Making & visual storytelling

Modern quilting, footwear and garment construction, and concept-driven physical work—where materials, sequence, craft, and narrative all have to resolve.

Teaching & leadership

Workshops, creative-community leadership, mentoring, and facilitation—translating complex ideas so other people can act on them.

Concept becomes artifact

The Woman King · Nike SB Dunk

Winning design · The Shoe Surgeon class competition

I translated the visual language, strength, and storytelling of The Woman King into a physical sneaker through palette, texture, material choices, proportion, and construction. The work moved from digital concepting to a finished object—and was selected as the winning design in The Shoe Surgeon’s class competition.

The Woman King inspired Nike SB Dunk, winning design from The Shoe Surgeon class competition
Finished The Woman King Nike SB Dunk.
Digital sneaker concept displayed beside the finished Woman King inspired Nike SB Dunk
Digital concept beside the realized artifact.
Making as design practice

From pattern pieces to finished footwear.

I also construct footwear from scratch. These quilted Air Jordans combine textile design with footwear patterning and assembly: selecting and composing materials, cutting and stitching components, sequencing construction, and resolving the pieces into a wearable finished object.

Working in a physical medium makes the constraints tangible. Materials behave differently, sequence matters, tolerances matter, and some decisions cannot simply be undone—another way of practicing systems thinking through making.

Cut and stitched components for quilted Air Jordans laid out before footwear assembly
From-scratch construction in progress.
Finished pair of handmade quilted Air Jordans
The resolved, wearable artifact.

Career Timeline

Grainger — KeepStock Division
Senior Product Designer

Owned end-to-end UX for enterprise mobile, tablet, kiosk, and vending supply chain experiences, including consolidating 100+ cryptic device errors into 3 clear categories that cut support calls 40% at launch.

CDK Global (Roadster)
Lead UX Designer

Designed regulated, multi-step credit inquiry workflows for automotive dealerships, balancing compliance requirements with a trustworthy customer experience.

Intel Corporation
UX Lead

Founded a UX Center of Excellence in Hillsboro, OR, establishing design practice and standards across global sales and marketing teams.

Nike
Global Brand Marketing

Early UX and brand experience work.

AI in practice

AI accelerates the work; it doesn’t replace the judgment.

I use AI as a working design material—for synthesis, exploration, prototyping, iteration, and implementation. This portfolio is one example: I directed an AI-assisted process to create and iteratively refine the custom WordPress theme you’re using now, evaluating the information architecture, interaction, visual system, code output, and deployed experience along the way.

The point isn’t automation for its own sake. It’s shortening the distance between an idea and something tangible enough to evaluate, while keeping user evidence, product context, craft, and design accountability at the center of the work.

View My Case Studies